Toy Wars

I’m reading this book called Toy Wars and it’s all about the toy industry up until the late 90’s basically covering Hasbro and Mattel.

The book is actually very interesting in many ways.

Here’s one great quote. Hasbro just paid like 300 million to buy Milton Bradley, but the pride of MB’s president is a little wounded so he prefers to speak of the two companies merging rather than Hasbro buying them.

In response to this the main financial officer of Hasbro apparently says, “You pay three hundred and sixty million, you didn’t merge,  baby. I bought you.”

Bam! He even uses the “baby” in there.


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